Ideas for Media Conference Please

If I wasn't busy enough, now I also have to help organize the MBA Media and Entertainment Conference, which is managed by MBA students at Stern, Columbia, Upenn, Duke and MIT.  (I know the website is out of date...we are on it. )  I'm revved for it.  Feb 9, 2007 at Columbia University.  It switches between Columbia and NYU every year.

This is what I need from you.  I have the opportunity to organize a panel on anything that falls within these categories...so it's a lot.  Of course, I'm already thinking of inviting executives from new media companies and interactive companies, but what else should I be thinking of?  What would you want to know more about?  I would really appreciate some suggestions from my very fun and creative friends who are paying attention to all this stuff. Don't forget that this is a conference for MBAs, so finance, mergers & acquisitions, and all that glorious business stuff is muy importante too. 

Here are some topics and companies I've been toying with:

Mobile technologies - entertainment companies are dipping their toes in the water, but no one has experimented enough to know what works.  What will it take?  Invite marketing execs who have tried campaigns.

Snakes on a Plane: what went right and what went terribly wrong...lessons learned. Invite the creative team and studio.  I realize this is a long shot, but there are other ways to explore this topic too.

How to make money off of mashups (beyond music)? Invite who??

Help me out, peeps....