Forrester: Growing backlash against advertising and increasing influence of the internet on purchase decisions.
Powered: Educational Marketing
- helps qualify users, educate users and then serves the correct content and merchandize the "calls to action" at the right time.
- the consumer and marketer win: consumer learns and gets smarter about hwat they are about to buy. the marketer gets to provide the product at value level. 55:1 ROI for educational marketing.
- advertise to them in a way that they will value
WildTangent: Online Game Development
- following the cable tv model. Take content from anywhere and put it into their distribution network with thier partners.
- Fate: roll playing game open to all.
- around game ads, in game ads and product placement, promotions, game launch or game load
FilmLoop: photo casting platform for bringing photos directly to users, direct two way channel that is always on. Sharing, broadcasting, and push content. 250,000 registered users, click thru 1.4%
- Ads get interspersed with photo loops.
- you can tag photo loops
- can target demos and content keywords
- Scion, TBS (Sex in the City), Purina, use ads as actual content
- Ebay is putting up the photos of auction items
Bazaarvoice: researches consumer content about your product.
Content + Reviews + Referrals (WOM) + Community + Platforms (time shifting)
Web 2.0
- Participative
- Remixable
- Collective conscious
- Scalable
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